November 10, 2025

Make Gift Returns Easy This Holiday Season 🎁

Tips & Tricks

As the BFCM and holiday season approaches, shoppers are filling carts and checking off gift lists - and your store is bracing for the surge in orders that follows, but once the celebrations end, the real challenge begins: Returns.

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Our historical return data shows a clear spike in returns right after BFCM and the year-end holidays, with volumes often doubling compared to regular weeks. That’s exactly when gift exchanges and post-purchase changes flood support teams.

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Here’s how PostCo’s Gift Returns steps in.

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A Seamless Gift Return Experience for Everyone

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Gift recipients often struggle to return their gifts, flooding support teams with requests for order details they don’t have. Even when they have their order details, submitting it through the returns portal will result in return instructions being sent to the gifter - creating confusion, privacy issues, and extra work for your team.

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PostCo’s Gift Returns feature makes it easy for gift recipients to exchange or return items - removing the hassle and unnecessary back-and-forth for your team.

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With Gift Returns enabled, gift recipients who have their original order details can easily submit them through your returns portal and receive return instructions directly - allowing them to proceed with an exchange or store credit, just like a regular return.

What about gift recipients without their original order details?

Gift recipients can fill out a quick form to provide relevant details about themselves, their order, and the gifter. This enables your team to easily locate their order in Shopify and issue them a Gift Receipt, allowing the gift recipient to complete a return for their gift on their own.

Whether or not they have the details of their original order, every gift recipient gets a frictionless, self-serve way to return or exchange their gifts - and your team gets to keep operations running smoothly during this busy season.

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Easy to Set Up

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Gift Returns can be enabled directly from your PostCo dashboard. To have this set up, check out the full step-by-step guide here:

👉 Setting up Gift Returns